Rayey.Com

I remember when fasttelco started, they had a different logo and corporate identity that the one they have now, The had to change it because of copyright disputes over their logo at that time. Apparently the have replicated a logo of another existed telecom company elsewhere in the world, then the company found out about it and fasttelco had to change it ..

If it tells something is tells that their marketing department didn’t even make the effort to create or hire someone to create an new logo for them at that time, or may be ( if we want to give them the benefit of the doubt) they hired a design company to do a logo and they replicated an existing logo and fasttelco didn’t know about it ( which in this case isn’t fasttelco’s problem) ..

This happened a long time ago when fasttelco started, but the thing that brought this up to my mind today is a new ad for fasttelco in today’s news paper .. They simply copied the most famous Mac and PC guys apple ad and just added a Kuwaiti Twist to it .. Given the popularity of the mac and pc guys ad, I don’t think that they didn’t know about it this time ..

They simply copied it, which got me into thinking is it OK for Kuwaiti companies to keep copying ideas like that? are they too lazy or not creative enough to even come up with ideas for ad campaigns ?